Logo | Branding | Web & UI/UX Design | Marketing | Production
Print & Stationery Design | Photo Editing | Typography
Copy Writing | Social Media Content | Art Direction
Condominium Amenities Provider
"Changing The Landscape Of Condominium Amenities"
www.innofit.ca
Innofit is a large scale consulting group offering services to developers, management and residents. This was an important project for a company aiming to exude excellence and their ability to provide amenities on different levels. For this project we wanted to create a website that made the user experience seamless and informative while showing off their professional and fitness oriented personality.
Because of the long list of services the company provides we wanted to pace the flow of information as to not overwhelm users. This was done by spacing the marketing and promotional materials and written content, while filling in gaps with large, clean and friendly images. Information about each service is made easily accessible with large icons which also help stagger the amount of reading.
We were able to unify Innofit’s corporate look through branding and web design with a more light and fun personality with the addition of bright accent points. We also included a subtle translucent look and rounded corners to encourage their openness and accessibility. The large images that fill in the spaces promote activity and health, points of focus Innofit use to entice viewer’s curiosity.
Designed by Moon Beyond Creative